Soul. Soil. Oil.

Purio is a limited-edition, small-batch olive oil crafted with exceptional care. Made from Gemlik olives, handpicked and pressed within two hours on a family farm in Göynükü, Bursa, its flavor reflects the unique harmony of its surroundings. Nestled between the cool Marmara Sea and forested hills, the groves thrive in a climate where the sea’s coolness and the land’s warmth shape the oil’s distinct purity and character.

Our task was to create a premium brand that reflects the meticulous craft and deep care behind Purio, while positioning Turkish olive oil on the global stage. The goal was to raise awareness of the exceptional quality of Turkish oils and redefine how olive oil is experienced—elevating it from a simple dining accessory to something to be savored and celebrated.

The design draws inspiration from the land itself. The bespoke ceramic bottle features a dot pattern that symbolizes the olive groves as seen from above, connecting the product to its origins and the interplay of land, sea, and air—elements that define the oil’s flavor. The metallic pourer was designed with precision to ensure the perfect pour, reflecting the same attention to detail that goes into crafting the oil. The outer packaging extends this narrative, echoing the bottle’s structural details and completing the story.

The result is a design that captures Purio’s essence—pure, thoughtful, and crafted to perfection. It embodies the soul of Turkish hospitality and offers a new way to experience and savor olive oil.

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Deliverables

Brand Strategy & Positioning
Brand Identity
Packaging Design
Structural Design
3D Visualisation
Brand Activation

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