How do you bottle a culture that lives and breathes?

When working with Raw Culture, we had one key insight: Why do our happiest, most carefree moments so often feel at odds with living well? In a world where “healthy” typically means restrictive or boring, we set out to challenge the status quo. Wellness shouldn’t feel like a compromise—it should be natural, exciting, and full of flavor.

The idea was simple—Raw Culture isn’t just another kombucha or “better-for-you” beverage. It’s a bold alternative to the idea that taking care of yourself means giving something up. By perfecting a brew that feels indulgent yet supports the body with live bacterial cultures and organic ingredients, Raw Culture is set out to redefine what it means to drink well.

The identity mirrors the energy of the product itself. The black-and-white simplicity creates a bold foundation—unfiltered, raw, and confident, much like the fermentation process. The organic logo takes inspiration from the bacterial cultures in kombucha, visually representing the life inside every bottle. To bring the craft of brewing to the forefront, we developed a custom display font—textured, expressive, and full of movement—capturing the essence of the brewing process.

Balancing this stripped-back core, vibrant color accents and custom icons inject a sense of playfulness and energy. Each element works together to create a visual language that feels authentic, dynamic, and full of character—proving that wellness isn’t about restriction; it’s about embracing what feels good and enjoying what’s good for you, without making it feel like a rule to follow.

Deliverables

• Brand Strategy & Positioning
• Brand Identity & Visual Language
• Custom Typeface Development
• Packaging Design
• Brand Activation

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