Simple Nordic Living

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NORRLIV was created as a foundational part of Skoringen’s multi-tier private label strategy; a unisex footwear brand designed for everyday life. Built on the idea that simplicity is the essence of nordic living.

NORRLIV offers comfortable, well-made shoes that fit effortlessly into the rhythm of Nordic living.

The brand is anchored by its tagline, "Simple Nordic Living," which captures its core philosophy:focusing on what matters, stripping away the unnecessary, and creating productsthat feel good, look right, and last. NORRLIV doesn’t follow trends, it fits in without fading away, delivering calm confidence in a noisy category.

With a wide target group that spans men and women of all ages, the brand speaks to those who value ease, clarity, and consistency. From the young to older generations, NORRLIV offerssomething rare: reliable, quality footwear that feels considered.

We built a brand identity to match. The name combines "Nordic" and "liv" (life), and a brand expression that reflects that same grounded clarity. A muted, nature-inspired color palette, clean typography, and tactile materials come together to express a brand that feels intuitive, honest, and familiar, and designed to meet people exactly where they are.

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Deliverables
• Brand Strategy & Positioning
• Brand Name Development
• Visual Identity
• Packaging Design
• Brand Architecture & Rollout System

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