A Universe of Flavor and Imagination‍

In a Croatian chocolate market overflowing with familiar names and traditional branding, there was little room for something truly different. Rather than competing on the usual claims of quality and ingredients, we set out to create a brand that tells a story - one that invites people into a world of wonder, curiosity, and delight. Enter Jimmy Fantastic, a chocolate experience that’s more than just a treat; it’s an adventure.

At the heart of Jimmy Fantastic is magic - both in its storytelling and its visual identity. Instead of the usual glossy product shots, each flavor opens a curtain to a bespoke world, revealing a fantastical landscape inspired by the taste inside. These illustrated scenes turn each bar into a portal, with Jimmy peeking in, ready to explore. The brand’s signature blue color serves as a vibrant stage, making every variant feel like a new act in an unfolding adventure.

The result is packaging that doesn’t just communicate what’s inside - it sparks curiosity. By weaving narrative and design together, we created a brand that feels alive, capturing the imagination as much as it satisfies cravings.

Jimmy Fantastic dares to be different in a saturated market, proving that chocolate is more than just a snack - it’s a moment of magic waiting to unfold.

Deliverables

• Brand Strategy & Positioning
• Brand Name & Narrative
• Visual Identity & Packaging Design
• Illustration
• Brand Activation
• Artwork Production

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