Unlocking Real Energy

Designed to stand out in a cluttered market, O.ME challenges conventional energy and wellness beverages by speaking to the broader desire for balance, vitality, and authentic connection—helping everyone discover the natural flow that elevates both mind and body.

O.ME is a new generation of wellness beverages created to help people find their natural flow—an everyday solution that balances mind and body. Developed for Hartwall in Finland, O.ME represents an entirely new category of “optimizer drinks”: multi-faceted products crafted to energize, uplift, and support overall well-being. With two lines, Focus & Energise and Recharge & Recover, O.ME offers a sustainable, relatable alternative to extreme energy drinks. Each variant features natural ingredients, BCAAs, and a targeted functional profile for those moments when you need clarity or when it’s time to wind down and recharge.

Our task was to shape this concept into a bold, dynamic, and credible brand identity. Drawing on Scandinavian roots, the design is minimal yet impactful, reflecting the purity of Finnish water and the straightforward functionality of O.ME. The visual system balances a sleek black palette for the energizing line and a crisp white palette for recovery, each accented with vivid color cues—neon green, pink, or gold—that signify flavor and function. Posters and can designs convey an active, uplifting spirit, featuring energetic typography, confident blocks of color, and action shots of movement and sport. The result is a drink that embodies modern wellness: an inclusive and approachable way to unlock real energy, every day.

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Deliverables

• Brand Strategy & Positioning
• Brand Identity
• Packaging Design
• Visual Language & Art Direction
• Brand Activation
• Naming

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